With countless apps now available in every store, it seems as though almost every business and person is rushing to build an app that gets them the promissed fame and fortune they read about in the News. However, building an app isn’t always a worthwhile venture.
Here are five signs that you don’t need an app right now:
So you have an idea for an app, but unlike any other ideas, this one is life changing, mind bending, socio-economically disruptive, and not just that… Everyone you spoke to, thinks it’s great! Before you rush to sign NDAs and overly protect the precious, consider this:
Ideas Are A Dime A Dozen, Execution Is All That Matters.
Consider how much work, skills, people, passion, tears and sweat are required to execute that idea. If you expect your app to be an ongoing project and for people to use it for more than a couple of months, then you will need to provide an ongoing service to maintain and manage the app. In other words you are not building an app, you are building a software business or team that will work around the clock to improve the app and provide support to your customers.
Execution is key, and if you don’t have creative, technical, marketing, and publishing skills then you need to find someone who does.
So, you’ve read about a 16-year-old kid who built the next Angry Birds and hit it rich? Think you might be next? Think again. You never hear in the News about the other 1.x million apps and games that never earned a penny.
Is my app a painkiller or a vitamin?
Painkillers solve real problems and provide long lasting relief to your users. On the other hand, Vitamins are the “cool idea”, “nice to have”, “kinda fun”, that people don’t really need nor miss if it vanishes overnight.
Don’t build an app solely to make money; that’s what vitamins are for. Build it because you care about your customers or users and because you wanted to ease their pain.
The fact that there are so many apps offered for free or for $0.99 in the App Store might suggest that building an app is cheap.
Apps that are generally useful, cost thousands, if not millions, of dollars to develop. Sure, a simple app that users toy with for a few minutes before discarding might be affordable, but business and social apps like Facebook app, Twitter or Instagram took years to develop.
Apps are tiny windows to vast worlds operating behind the scenes. Ask yourself this:
Once you answer these questions, you will immediately start to see beyond the touch screen, or the beautiful user interface your friend designed, and start thinking of the overall picture.
However, if you really think you can do it yourself on the cheap, we encourage you to learn some coding skills, and start building. Or have fun exploring the outsourcing landscape.
We will write about the outsourcing world in a future post. An “Alice in Wonderland” experience.
Often we get asked by customers to build an app that replicates the exact same functionality of their existing website. Our typical response is: “your business website already does all what you asked for, why do you need an app for?”
Building an app just to get on the mobile wagon, or to keep up with the advancement, is wrong and no longer adds any value to your business profile.
Discuss the benefits with someone who knowns mobile technologies, see what benefits will the mobile app provide to your business. Smart phones are packed with features that desktop computers don’t have. Build your app to take advantage of those features, rather than replicating a 20 year old website. That’s not what apps are for.
This is your first app, or game, or software in general. You read all the overnight successes in the app stores.
"Let's just build it, put it in the store and see what happens!"You Confidently Say
Unfortunetly in most cases we have seen that nothing happens. Almost never.
With the overwhelming amount of apps in the stores, your app visibility will be close to none and no one is going to come across your app in the digital store. As if you haven’t built it at all. Having it in the store is not enough. You need to find a publishing partner who is familiar with the dynamics of the stores, understands social media and marketing, and knows how to launch successful campaigns to drive traffic and downloads to your app.
If you’ve made it this far, haven’t yet changed your mind and still set on building an app, then you are a business or someone who knows what he’s doing and where he wants to go. We’ve got the skills and equipment, know all the shortcuts around to take you there fast and within budget. We would love to catch up and help bring your idea to life.
Get in touch and we can discuss how we can help on your project.